NAGA, a beauty brand rooted in nature's simplicity, needed a digital presence that mirrored its pure, eco-conscious philosophy. I delivered a complete brand experience, from art direction and product photography to a seamless e-commerce platform.
This project encompassed art direction, UI/UX design, Webflow development, product photography, and Squarespace e-commerce integration. The goal was to visually articulate NAGA's minimal ingredient list and dedication to sustainability, creating a serene and trustworthy online environment.